ABOUT US

The Impact Center was launched by Del. Sam Rasoul (D-Roanoke) in 2016 to empower progressive nominees and eliminate barriers to running for office. Since then, more than 2,000 activists and candidates have received free training across Virginia. In the 2019 election cycle, we assisted more than 25 campaigns with strategic and tactical political consultation. Many of these candidates were integral in flipping Virginia Blue. 

We never participate in negative politics because we believe there's a better way to win. Our mission is to teach candidates to use values-based messaging and neuroscience to connect with voters and run successful campaigns. We're dedicated to bridging the rural-urban divide and uplifting marginalized voices. 

We're ready to listen, empower, and guide you through another way to win.

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THE IDEA

Political consulting can be expensive and out of touch. First-time candidates face too many barriers to running for office.    

 

Our Solution: We give high-impact political guidance to build strong campaigns you can believe in. Our activist training is free for any organization searching for a different paradigm.

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HOW IT WORKS

  1. ​Free consultation to assess your campaign needs.

  2. We provide you with resources and training.

  3. Our team hits the ground running!

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OUR DIFFERENCE

Politics doesn't have to feel dirty. We're here to offer you another approach through positive, values-based messaging that inspires people and builds movements. We want to help you win without compromising your values.

CAMPAIGN SUPPORT

FUNDRAISING

  • Donor research & data management (NGP)

  • Developing fundraising goals

  • Campaign report filings

COMMUNICATION

  • Media relations

  • Social media strategy

  • Marketing & design

STRATEGY

  • Candidate story & message development

  • Coalition building

  • Volunteer & staff training

GRASSROOTS TRAINING

  • Neuroscience behind our "WHY"

  • Using moral psychology to radically empathize

  • Making New Power work for you

ORGANIZATIONAL DEVELOPMENT

Grow your movement with New Power:

  • Social media & branding development

  • Organizational strategy

  • Building meaningful coalition relationships

JUMPSTART YOUR CAMPAIGN